And while we’re talking feedback loops, it would make sense to share links to the other trusted FBL providers out there, in case you didn’t have them already. If you’re looking for more information on how feedback loops operate, do refer to the “Complaint Feedback Loop Operational Recommendations” RFC 6449 document. We’ve also created a simple OpenDKIM signing Lua policy that easily configures a second signing domain. More information about the Lua libraries for signing can be found in our documentation. OpenDKIM is now the preferred signing module in Momentum versions 3.6.0 and newer. Multiple signatures are supported in the Momentum platform using Lua policy. How can we correctly implement Gmail’s FBL requirements in Momentum? They recommend affected senders with short keys to switch to RSA keys that are at least 1024-bits long. There may only be up to 10 unique DKIM “d=” signing domains used to sign these headers but subdomains may be used as an alternative.Īs far as DKIM key length is concerned, Gmail requires a minimum 1024-bit long key. According to the Gmail postmaster site, Gmail has been treating all emails signed with less than 1024-bit keys as unsigned since January 2013. This is in addition to any existing signature and is a practice commonly known as “double signing”. To prevent spoofing of the “Feedback-ID” header the ESP must strip any instances of this header first before inserting it and then DKIM sign it with the ESP’s domain key. This report is intended for users and doesn’t support Google-Apps or Google hosted domains. Spam percentages will be reported across all the mails containing a given identifier, irrespective of the position in the identifier header. The FBL report will be sent in the form of a CSV attachment and contains data received by Gmail on the previous day by the ESP. DateįBL data will be aggregated by way of each identifier independently and not grouped across identifiers. However, Gmail will ignore tags with too few messages to prevent abuse. Every tag will be included in the report and there are no limits on the number of total tags specified. The data returned in the feedback report will be aggregated by the tag seen in the Feedback-ID header. Gmail will aggregate data for the last 4 fields starting from the right side and ignore any extra fields. This ID corresponds to an ESP customer and must be unique and persistent to that customer. “a:b:c” are the optional 3 fields which can be anything the ESP chooses (ie: campaign, mailing, traffic type).“Feedback-ID” is the name of the header.The “Feedback-ID” header will have a maximum of 4 fields, 3 are optional. FBL reports will be generated based on these identifiers. This header will identify the customer and or campaigns, mailings, and mail types. How does Gmail’s feedback loop work?ĮSPs will first need to insert a feedback identifier header “Feedback-ID”. As far as authentication, they highly recommend signing with DKIM, publishing an SPF record and adhering to the DMARC policy. Gmail requires all senders to use a consistent IP address to send mail, valid RDNS record for all sending IP addresses, and the same address in the ‘From:’ header on every bulk mail. This daily report provides a percentage of user spam complaint rate per customer and/or campaign of an ESP, and will be sent to the designated email address provided to Gmail by the ESP (eg: The service is not designed for list management or delivery evaluation, and if there is a sizable percentage of spam in your traffic, you will receive the aggregated report the next day.ĮSPs are highly encouraged to comply with Gmail Bulk Senders guidelines. In order to protect user privacy, their FBL is offered in the form of aggregated spam statistics per customer or per campaign, which cannot be traced back to the email address of the recipient who marked the mail as spam. Gmail’s feedback loop, however, differs from other ISPs As you can already tell, this is pretty crucial for businesses that are dependent on email marketing as a main revenue stream. It’s a really important service that allows businesses to monitor their sender reputation with the ISPs and quickly take action for damage control if large numbers of recipients are marking their emails as spam. Feedback loops are essentially reports that ISPs provide to large volume senders about the number of recipients who mark their mails as spam. For anyone who is interested in learning more, the enrollment form can be found here.įor those of you who are unfamiliar with the process, here’s a brief recap. Gmail introduces a pilot feedback loop offeringīack in February, Gmail announced their Feedback Loop (FBL) pilot offering to ESPs to help them with identifying bad actors and spammers on their network.
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